How to Make Money Online: 26 Real Ways to Earn Money Online
Think of online selling as similar to fishing. Abandoned cart recovery is like having a special net that scoops up loads of the fish that have managed to wriggle out of your first trawl! If you want to know how to sell online successfully, your store must work as well on mobile as a desktop or laptop.
Ecommerce platforms are the best way to sell online. This article deals with how to sell online. For information on a specific platform, including how to sell on Shopify, BigCommerce and Wix, read our comparison chart and platform reviews. Selling on a marketplace like Amazon, Etsy or eBay is extremely popular. The barrier to entry for selling on an online marketplace is very low. In simple terms, all you need to do is:. Marketplaces such as Amazon and, Etsy expose you to a massive number of potential customers and enable you to start selling very quickly.
Why should a shopper buy from you if your storefront looks almost identical to your competition? To become successful, you need your own online store to stand apart. While selling directly on Amazon or eBay is a lot easier nowadays, relying solely on them can be a huge mistake. For instance, the Amazon search algorithm is always changing so your products might show up one day, and might not the next. A good brand gives trust to shoppers. At the core, trust is hugely important when it comes to learning how to sell online successfully.
That said, marketplaces can be effective if you want to only sell a small number of products. This is because you can get online and start selling with no support, minimal upfront costs and no background knowledge. Marketplaces do charge transaction fees, so check before you sign up. These can be heftier than you think. The marketplace is hugely popular with people selling electronics, books and DVDs.
You can offer delivery options that are convenient for your customers at a competitive price. Pay a bit extra, and Amazon will store and deliver your goods for you. This makes it a very attractive one-stop-ecommerce-shop for online sellers who are just starting out. Etsy is a marketplace used predominantly by people selling arts and crafts. As a result, the customer-base is more focused. Customers tend to have more cash to splash and the more personal feel means Etsy is a good place to build up a brand.
You can pretty much sell anything you like. This makes it very accessible, but means it can be next to impossible to build a brand and stand out from the crowd. Along with marketplaces, social media is a popular way to match you and your products with customers. The problem of selling exclusively through Facebook is that you have to manually manage orders, which can be very time-consuming.
On the other hand, if you sell through an ecommerce platform linked to your Facebook page , you can manage all your product updates and inventory from one place. Grab paper and a pen and get ready to start sketching out your online ecommerce strategy. We love this quote from dot com business supremo Seth Godin — it sums up how if you want to sell online, your products are critical. Think about it: a restaurant can have fancy tables and classy waiters, but if the food tastes bad are people going to eat there? With online store builders like Shopify you can easily sell digital products such as ebooks.
Imagine knowing in advance what the best-selling or trending products of will be. This is all about maximizing your chances of success.
Products that are an awkward size, fragile or perishable like food are generally more expensive to stock and to ship. When deciding what to sell online, take this into account as it can have a big impact on your bottom line. So when you decide to sell products online, how do you display them so they actually sell? The two principal parts of how to sell online successfully are:. We cover our golden rules in more detail in our guide on how to design a product page.
Ecommerce platforms are a great option if you want to know how to sell online because they give such great flexibility with how you want to display products. Online store builders also help you add alt text to your images — a huge plus for SEO. These are little bits of text that tell Google what your image is about and help your product page rank in results pages. Think of alt tags as the labels on an item of clothing in a shop. How to Start an Online Store — Our complete step-by-step guide on setting up your online store.
How to Start an Online Clothing Store — A closer look at the things to consider when selling clothes online. The words you add to your store should do far more than just describe the product. The biggest reason for this is SEO. Search Engine Optimization should be one of your top considerations when crafting a winning product description. SEO is the technique of increasing traffic to your store through organic search results the list that appears when you type something into Google.
To rank for search terms related to your products, your descriptions need to include keywords — popular words your customers are looking up. The words in the bold are examples of keywords. When writing a description, make a list of keywords related to your product and make sure you incorporate at least three or four. This is the point where we give you a checklist of the key things you need to sell online, from payment to shipping. If you want more information about any of the things in our checklist, head to our FAQs.
This is the jazzy bit of learning how to sell online. Experiment and see which one works best for you. A useful exercise is to imagine you are your target customer and ask yourself: where would I look for the products I want? You have access to billions of potential customers at your fingertips. Play around with posting links to products, advertising promotions and sharing information about your brand on a range of different sites. To start with, we recommend trying: Facebook; Instagram and Pinterest.
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Latch on to relevant trends by including hashtags in your posts. The cost to entry is very low on social media sites. One tool we like that helps you manage posts across several different platforms is Hootsuite. Ranking high for your relevant search terms in engines like Google, Yahoo and Bing is like having a flagship outlet on every high street in America!
You want to attract the right online footfall so that visitors are more likely to make a purchase. They also make it easy to integrate Google Analytics, which shows you a whole load of data about your customers — from location to age. Information you can use to improve your store. A few of those readers click out from the blog post to some of your products. Regularly posting about your industry also positions you as a thought-leader — someone people look to for advice.
Make sure your store, social media or marketplace page has an email capture box so you can gather email addresses from visitors to your store. You should also be collecting the email of each customer who makes a purchase.
This gives you a great opportunity to gently retarget them with new offers or products you think they might like. Top tip: if your email is promoting a sale or limited-time deal, keep it brief. Too many words or pictures can distract from your core message. Keep subject lines short under 50 characters — any longer and they may be truncated! One thing worth mentioning: email campaigns do take a bit of time to manage and run properly. They work best for stores that are up and running. When learning how to sell online, it can be difficult to know where to start.
This can help you brand your business better, and you can design a great looking store instead of having a cookie-cutter looking page on Amazon.
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Building your own professional looking ecommerce website nowadays is a lot easier than before. Ecommerce platforms help you to set up your own storefront without you having to know how to code. They also give you access to powerful marketing tools to help sell your products. Just to recap, our top three are:. In ecommerce this is known as fulfilment. Whether you sell on Amazon, Facebook or Shopify , you need to set up a delivery method.
Different delivery methods cost different amounts, so set your commercial goals and be ready to compromise. For example, free shipping is a great benefit for your customers, but will cost you more to deliver. The number of options actually available to you will depend on how you sell online. Store builders like Shopify give you a wider range of delivery options than selling on Facebook.
Some items, such as alcohol and cigarettes, fresh food, nail polish and deodorant come with shipping restrictions. Check with your carrier and read the fine print when setting up shipping. Step 8 of our guide on how to build an online store goes into more detail.